URL Shortener : Another Way of marketting

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URL Shortening

Today is the world of viral marketing where we share our best practices with people by using many social networking / bookmarking websites to enhance brand awareness. We can see social networking icons on almost every website that encourage referrers to spread information worldwide. Many of these websites allow limited characters for submissions so shortened URLs are necessary to explain the concept completely.
As Facebook and Twitter usage goes through the roof so does the use we make of URL shorteners. These fall into two categories, those we use ourselves to shorten a URL so we can post it on Twitter and not exceed the 140 character limit and those which social networks automatically employ every time an item is promoted outside their own systems.
URL shortner

The burning question here is, do these hurt your SEO? The news is good all the way here and the implications even better. According to Google’s SEO voice, Matt Cutts, using URL shorteners has absolutely no negative impact on SEO provided the URL shortener in question is functioning properly and treats the conversion as a 301 redirect.
This should alert you to one potential pitfall, if you use a chain conversion of URL shorteners (unlikely but you never know when you might be tempted to experiment) you are essentially setting up a daisy chain of 301 redirects which might present a few issues (with BING at least).
Matt’s video explanation confirms all of this: 
 

URL Shorteners Change ‘No Follow’ Tag

One interesting thing which comes out of all this is that social network websites usually have a ‘NoFollow’ tag in the links they provide. This is mostly standard practice and it is put there to stop abuse whereby a link from Facebook, for instance, counts towards a website’s PageRank (PR) and artificially inflates its authority.

While search engines respect the ‘NoFollow’ tag and do not pass value through the links on the page URL shorteners short-circuit this process which means that shortened links are followed back by search engines and some value does flow along them.

This is good news for those who use Facebook and Twitter as part of their social marketing campaigns and great news for those who post on Facebook content leading back to their websites.
URL Shorteners you can use
Now that you know that using URL shorteners does not affect your SEO you probably want to know which ones to use.

Google have their own URL shortener for Chrome and Firefox to shorten and expand different URLs shortened by a selection of URL shorteners.

If you want to use a web-based service Google run Goo.gl and then there is Bit.ly and TinyURL.

It's not a particularly long URL, but every character matters when it comes to Twitter. I found a list of common URL shortening services, so let's see how they compare:
·         http://qurl.net/1YU
·         http://rurl.org/808
·         http://jtty.com/cuy
·         http://elfurl.com/li4na
·         http://shurl.org/pHbnD
·         http://shrinkster.com/s9y
·         http://tinyurl.com/yvvtag
·         http://clipurl.com/?PAP269
·         http://shorl.com/dihyfradiduba
Looks like the best we can do is 3 characters to represent the URL, along with a mandatory 16 characters for the protocol, domain name (everyone drops the leading "WWW"), and slashes. That's a total of 19 characters, a nice improvement over the 54 characters that make up the original URL. But using an URL shortening and redirection service isn't without pitfalls of its own.
For eg. This page original URL is :
 
http://oneplaceworld.blogspot.com/2017/01/url-shortener-another-way-of-marketting.html
  URL after shortening : https://goo.gl/ppYfa5

URL shorteners, as you might expect, are beginning to become a weapon for abuse both by internet marketers marketing unsavory websites whose URL they really need to mask and Black Hat SEO guys looking for ways to circumvent the ‘NoFollow’ rule of some sites.

Until this becomes a problem big enough for action to be taken, using shortened URLs as you do at present does not harm to your SEO and it is actually good for it.
Bottom Line: Link shortening services have become a popular way to reduce long, clunky strings into more manageable links. However, some digital experts warn about the dangers of the shortened links. Those dangers, however, probably don’t include any diminished effect on SEO.
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2 comments:

  1. Nicely written ,very much Informative...thanks for the post...

    ReplyDelete